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DIEGO November 30, 2004 By joining the Greater
Chinese Initiative, International Technoprint Inc. has solved
many of the problems U.S. companies face when manufacturing
and marketing products in China and throughout Asia.
The Greater Chinese Initiative was founded this year by the
Yamagata Printing Group to provide manufactures with complete
product documentation and marketing collateral services. With
International Technoprint serving as its North American business
arm, these services include content development, translation,
production and logistics for user guides, manuals, brochures
and Web sites.
“We are thrilled to be a part of the Greater Chinese
Initiative,” said Shiro Fujimoto, president of International
Technoprint. “The partnership will help our U.S. customers
avoid the many pitfalls associated with doing business in
China and throughout Asia.”
U.S. companies encounter complicated government rules and
regulations, which frequently differ from province to province.
Additionally, differences in language, dialect and culture
often lead to misunderstandings, mistakes in production and
over-all poor quality of important product manuals, literature
and related content.
Due to Microsoft certification requirements, only select printers
are permitted to produce manuals for both Microsoft products
and products that use Microsoft software. This makes it particularly
difficult to find a well-located printer. Other difficulties
include dealing with frequent engineering changes, multi-language
translations, confusing currency exchange rates and tax laws.
International Technoprint’s Solutions
International Technoprint easily solves these problems though
its Yamagata network of companies. Based in the United States,
International Technoprint is a single point of contact that
handles all logistics and navigates complicated Chinese regulations,
culture and economics.
In China, the network includes four sales offices, three document
development offices and three printing plants strategically
located between Wuxi and Guangzhou. Known as the Zujiang Delta
Economic Zone, this region generates nearly 70 percent of
all products exported from China.
International Technoprint’s printing network also includes
plants in Thailand, Singapore, Japan and Malaysia. Every state-of-the-art
facility offers the same high-quality digital print-on-demand
and offset printing services that customers receive in the
United States. Several of the plants are also certified to
produce manuals for Microsoft and integrated products. Each
sales office also possesses a keen understanding local taxes,
currency and regulations.
International Technoprint also helps facilitate worldwide
manufacturing and marketing with its native-tongue translators
across the globe. They are capable of translating English
into Chinese and 22 other languages. With a full understanding
of local cultures and dialects, they ensure that content is
culturally sensitive and accurate.
“With the Greater Chinese Initiative, International
Technoprint now represents the ultimate product documentation
and marketing support solution for U.S. companies wishing
to manufacturer or market products in China and throughout
the World,” said Fujimoto. “Just tells us what
you need, where you need it and how you want it. We handle
everything with local account management and reporting right
here in the United States.”
International Technoprint
Established in 1989, International Technoprint Inc. is the
North American business arm of Yamagata Printing Group, a
global company based in Yokohama, Japan. With full publishing
and printing services in Japan, China, Southeast Asia, Europe
and the United States, International Technoprint can print,
warehouse and deliver documents to any location around the
world. Services include complete print-on-demand and logistics
support for developing manuals, user guides, brochures and
Web sites. International Technoprint’s headquarters
is located at 10625 Scripps Ranch Boulevard, Suite F., San
Diego, CA 92131-1026. For more information, please call (858)
578-9273 or visit the Web site at www.technoprint.com.
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