| SAN
DIEGO April 29, 2005 International Technoprint
Inc. (ITI) today announced a new partnership with marketing
consulting firm Cordeo that dramatically improves the way
companies market their products to Asia. The partnership enables
Cordeo to expand its collateral-on-demand services overseas
by tapping into ITI’s extensive Asian digital printing
network.
Though a secure Web portal, Cordeo’s collateral-on-demand
service enables global companies to easily create, revise,
manage, translate and distribute marketing materials. The
service saves time and money by allowing companies to inexpensively
update or change marketing collateral on demand and locally
print only the number of pieces needed. This reduces marketing
expenses related to obsolescence, warehousing and distribution
of marketing communication materials.
“Thanks to our network of digital printers, Cordeo can
now distribute quality, localized materials throughout Asia,”
said Shiro Fujimoto, president of ITI. “This partnership
represents a major step forward for international marketing.”
“In today’s global economy, more and more companies
need to market to customers overseas,” said Cyril Reijnen,
president of Cordeo. “Our partnership with International
Technoprint allows us to meet this need like never before.”
Case in Point
DSM is a global supplier of life science products, performance
materials and industrial chemicals. For a variety of reasons,
including mergers, acquisitions and product changes, their
brochure materials quickly became outdated, inapplicable or
unproductive. Perhaps most troubling to DSM, large amounts
of collateral material was being discarded without ever being
used.
To solve these problems, Cordeo built a marketing portal with
additional functionality to manage all collateral online.
It allows DSM to create brochures with significant levels
of variability for text and images.
First, templates are designed and loaded on the marketing
portal. DSM sales personnel from anywhere can access the portal
from the Internet. Using the online templates, DSM can quickly
create new files such as translations and localizations, numerous
product line specific images, and open text portions to enter
customized information for the needs of that sale effort.
Finally, sales and marketing personnel from DSM can specify
quantities and locations for the distribution of the materials
being ordered.
Thanks to International Technoprint’s vast network of
digital printers, Cordeo can now print DSM’s documents
throughout Asia. This is critical, as DSM focuses its marketing
efforts in both China and Japan. DSM has experienced improvements
in cost and time savings, as well as marketing activity. From
the cost side, there is less waste from obsolete collateral
materials and fewer interactions with designers and administrative
staff. From a time standpoint, sales and marketing field personnel
no longer need to go back and forth with copywriters, designers,
and coordinators.
Cordeo
Cordeo is a marketing consultancy and project management organization
based in the Netherlands. Utilizing a vast partner network
for its international customers, Cordeo is active in the field
of marketing, information technology and communication. Its
primary focus is to increase the marketing efficiency of its
customers by implementing innovative Publish-on-Demand projects.
Cordeo has developed the XLdoc suite, a complete Publish-on-Demand
solution. For more information, visit the Cordeo Web site
at www.cordeo.com.
International Technoprint
Established in 1989, International Technoprint Inc. is the
North American business arm of Yamagata Printing Group, a
global company based in Yokohama, Japan. With full publishing
and printing services in Japan, China, Southeast Asia, Europe
and the United States, International Technoprint can print,
warehouse and deliver documents to any location around the
world. Services include complete print-on-demand and logistics
support for developing manuals, user guides, brochures and
Web sites. International Technoprint’s headquarters
is located at 10625 Scripps Ranch Boulevard, Suite F., San
Diego, CA 92131-1026. For more information, please call (858)
578-9273 or visit the Web site at www.technoprint.com.
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