The ultimate in personalized printing.

Technoprint’s Digital Collateral System (DCS) offer high quality brochures tailored to the specific interests of the individual customer. The DCS uses a secure Web portal to enable global companies to easily create, revise, manage, translate and distribute marketing materials. It has five distinct benefits over traditional sales tool publishing:

1. Decrease total media cost
With the DCS your overall cost of publishing, production and printing will decrease significantly. Material waste due to inventory obsolescence and warehouse costs will be reduced to zero. Handling will be considerably easier and more effective.

2. Increase marketing effectiveness
Wirth one-to-one marketing documents you can reach customers at an individual level. Providing exactly the information the customer needs increases your marketing efficiency. Time-to-market of messages is very fast, while review times are short. The DCS offers excellent opportunities for one-to-one messaging in brochures and direct marketing campaigns.

3. Increase sales effectiveness
By increasing relevance, distinctness and impact of materials your company will increase sales conversion rates and loyalty. You will be able to gather information on customers and interests. This will offer excellent cross-selling and up-selling possibilities. DCS technologies will motivate your sales by providing up-to-date information and excellent sales tools. The effectiveness of your sales force will improve considerably.

4. Increase branding
Consistent branding is an important benefit of the DCS. Adherence to your corporate style guidelines is guaranteed because the actual design templates, logos, visual identity rules and text elements are applied on all communication means. Fast and cost-effective re-branding can now be employed, as well as channel and partner co-branding. Your messaging is always up-to-date.

5. Fast and effective translations and localizations
The DCS offers an easy way to create translated and localized brochures. No new design or DTP is required. Centrally defined ‘rules’ and single source of content guarantee consistent and up-to-date messaging in all languages. Your field marketing organization can fully concentrate on lead generation.